Functional fitness and HYROX
Hybrid athlete with a focus on HYROX and functional fitness.
Best forTraining gear, hydration, hybrid-ready shoes, apparel
Cast Kai in your ads
Our athletes
Meet the cast
Every ad starts with an athlete. Meet the ones in our ads, each built to look at home in a different corner of sport and fitness.
Made with AI. Every athlete here is an AI-generated character, not a real person. We design them ourselves, we never copy a real person's likeness, and we label AI-made work wherever platforms ask us to.
Lower-body strength
Strength athlete specialising in lower-body training.
Best forGym apparel, supplements, strength equipment
Cast Nadia in your ads
Barbell and powerlifting
Strength athlete specialising in barbell lifts.
Best forLifting gear, apparel, supplements
Cast Tess in your ads
Boxing
Boxer with a focus on pad work, bag work and sparring.
Best forCombat sport, wearables, activewear, nutrition
Cast Kofi in your ads
MMA, striking and conditioning
MMA athlete and runner with a focus on striking and conditioning.
Best forCombat kit, supplements, gym apparel, wearables
Cast Callum in your ads
Sprinting and running
Sprinter and runner with a focus on speed and track work.
Best forRunning shoes, activewear, wearables
Cast Imani in your ads
Recovery and mobility
Recovery specialist with a focus on mobility and wellness.
Best forRecovery tools, wellness, everyday apparel
Cast Dario in your adsNeed a different look?
We can create an athlete to suit your brand and your customer, in the sport and setting that fits your product.
Ask for a custom athleteShared or just yours? Our ready-made ads use shared athletes, so another brand could use the same one. With Own Lane we can create or reserve an athlete for your brand only.